Should YOUR chubby chap be wearing Manx: Male version of Spanx sucks in beer bellies
By DANIEL JONES
Last updated at 1:31 AM on 14th August 2011
Beating the Bulge: The £10 underpants promise to flatten lovehandles
These are the ‘diet’ boxer shorts chubby chaps have been waiting for – the male version of Bridget Jones’s magic knickers.
The £10 Bodysculpt Trunks from Asda have been dubbed Manx, after the trimming female underwear brand Spanx.
Described as the ‘boxer short diet’, the pants claim to lift and firm flabby backsides, suck in beer bellies and smooth away love handles.
Control underwear is a wardrobe essential for many women, and was famously worn by Renée Zellweger in the film Bridget Jones’s Diary.
Male underpants have come a long way from the traditional Y-front, though wearing the latest creation, which is pulled up over the ribcage, may not prove practical for many.
They are likely to inspire curious looks in the locker room and many women will find them something of a passion-killer.
Asda spent a year developing the high-waisted trunk, which has hidden ‘control areas’ to create a streamlined silhouette.
The supermarket says the technology is split into three main areas, and makes use of fabric – comprised of 85 per cent polyamide (a type of nylon) and 15 per cent elastane (the generic non-brand name for Lycra) – that compresses flabby areas.
A double-knitted panel around the waist flattens and shapes stomachs, and also provides lumbar support.
There is a side panel running from the waist down the thigh to compress love-handles and shape thighs. The panel also lifts and smooths the backside.
Together this gives the pants the ability to squeeze and cup men’s wobbly areas into place, creating a firmer body shape. They also have an anti-microbial application – making them ‘pong proof’ – and ventilated panels to help the wearer keep cool.
The trunks are claimed to support the lower back, with nine out of ten men who tested them in agreement.Asda label George first gave men a taste for figure-hugging underwear in 2009 with the launch of its Bodysculpt Vest, popularly known as the moob tube.
Heather Moreton, men’s clothes manager for Asda, said: ‘The success of the George moob tube opened British men’s eyes to the world of body-shaping underwear.
‘We know some guys worry about unmanageable body wobbles just as much as women do, so why not offer them a little helping hand to look their best too?
‘We’re delighted to answer the demand. The Manx will help men look and feel great.’
In control: Spanx are already popular with women
Dom Roycroft, 37, from Ipswich, who took part in trials of the underwear, said: ‘I know I carry a few more pounds than I should and these trunks are a cheat to a better body.
They are ideal if I want to wear a tight T-shirt and jeans or look good in a suit for work or a wedding.
The best thing about them is no one has to know you’re wearing them.’
Research by the supermarket found that 60 per cent of female shoppers said their husband or boyfriend carried excess weight around the stomach area.
Of these, half said they would like their partner to take action to change their bodies.
Clothing that controls the body shape first appeared in the US, becoming popular with the Spanx pants launched in 2000.
It has since spread to the UK.
One in ten British women have worn ‘shapewear’ to improve their figure or physique, according to market researchers Mintel.
The market for men is still relatively new, although early sales suggest there is high demand.
When Asda launched its Bodysculpt Vest the initial batch sold out in just four minutes.
Marks & Spencer has a similar vest to flatten ‘man boobs’.
The store last year also launched a £15 pair of backside-lift pants.
Unlike the pants by Asda, the M&S product didn’t also squeeze in stomachs and thighs.
Asda’s Bodysculpt trunks, in white, are available on George.com for £10 a pair.
A black version will be available from next month.
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