Wake up to a King... A burger king.

Burger King Newest Item is ... a Pillowcase

Updated: Friday, 15 Oct 2010, 10:54 AM CDT
Published : Friday, 15 Oct 2010, 10:54 AM CDT

(CANVAS STAFF REPORTS) - Burger King has become known for their out-there "Wake Up With the King" commercials, and their latest is no different. It may just be their weirdest yet.

The advertisement is presented as an infomercial and promotes their new breakfast menu with a pillowcase. Yes, that's right, a pillowcase.

A Billy Mays-type host opens up the commercial introducing the pillowcase that is available to order.  The host touts that you can go to bed dreaming about the new menu.

A young man, who is about to go to bed, is then shown glancing at the pillowcase, which is plastered with the different options from the Burger King breakfast menu, as if trying to choose what he'll want the next morning.

The man then falls asleep dreaming of the different entrees, even pretending to eat a breakfast sandwich on the pillowcase as he is sleeping. In what some are describing as the creepiest part, the man then wakes up face to face with "the King." The other side of the pillowcase features the King's smiling face.

For a short time you could actually purchase the pillowcase at BKpillow.com , but the listing is now closed. You can watch the commercial here .

Burger King has done some other odd commercials over the years, including some with the giant plastic looking King randomly appearing in places. When the fast food chain was promoting ribs on their menu, they featured another odd looking character : a pig's head attached to a man's body that also had wings.