A Vietnamese bank has started giving away beer to customers who make deposits.
Published: 9:28AM BST 07 Oct 2010
Tropical Vietnam has a long tradition of beer drinking, introduced by French colonists in the late 19th centuryPhoto: AFP/GETTY IMAGES
Western Bank launched the nationwide promotion on Wednesday, offering a large can of Bitburger beer imported from Germany for each one-month deposit of at least 7.5 million dong (£242) made until Nov. 25.
"We started this award before Tet, as every other bank has its own promotion," said a teller at the Vietnamese bank, which is based in the Mekong Delta city of Can Tho.
In the run-up to Tet, Vietnam's Lunar New Year festival, which usually falls in February, cash demand rises as companies pay year-end bonuses and consumers splash out.
Tropical Vietnam has a long tradition of beer drinking, introduced by French colonists in the late 19th century. Although local brews dominate the market, rising living standards have allowed city dwellers to taste foreign brands.
Authorities have been trying for months to get banks to cut interest rates, both on loans and deposits, so lenders have had to get creative in the fight for depositors.
Inducements have ranged from a tour of Europe to cars, crash helmets, bed sheets and blood pressure monitors.