About tum! Women soldiers warned 'drinking alcohol makes you fat' by Ministry of Defence
By DAILY MAIL REPORTER
Last updated at 3:52 PM on 12th January 2011
Last updated at 3:52 PM on 12th January 2011
Women soldiers have been warned to drink sensibly by their bosses at the Ministry of Defence - or they will end up with a large bottom.
A new advert is targeting their vanity to improve their health, after the MoD found thousands of servicemen and women were drinking 'hazardous and harmful' amounts of alcohol.
The ad in Soldier magazine has the line 'Does My Bum Look Big in This?' next to a beer glass shaped into a large bottom on legs wearing high heels. It then asks 'Are You Drinking to Excess?'.
Shock tactic: Women soldiers are being warned by the MoD about the effects on their figures if they drink too much
Last year the MoD launched similar adverts in the magazine, with a beer-bellied pint glass featuring the slogan 'Lager, Lager, LARGER!' in a bid to stop male soldiers binge-drinking.
An insider told the Daily Mirror: 'We are determined to show there is no place for excess drinking in the British Army and shock tactics are a great way to get the message across to both men and women.'
A recent survey for the Ministry of Defence found up to 23,000 members of the armed forces – around one in seven – were drinking 'hazardous and harmful' levels of alcohol.
There are around 18,000 women in the forces, making up nine per cent of the total of the UK’s service personnel.
Binge drinking for men is defined as drinking more than eight units of alcohol, or about three pints of strong beer. For women, it is drinking more than six units of alcohol, equivalent to two large glasses of wine.
The MoD said it took the issue of problem drinking very seriously and stressed the drinking alcohol was strictly regulated when personnel are serving on operations.
Read more: http://www.dailymail.co.uk/news/article-1346452/Women-soldiers-warned-drinking-alcohol-makes-fat-Ministry-Defence.html#ixzz1AqoKHP4h
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