Friday, October 1, 2010

Is it a bust?

Boob job in a bottle: The £125 gel that says it'll make you a half-cup size bigger

Last updated at 11:34 PM on 30th September 2010
Boob gel in a bottle: Rodial claim the £125 gel has unique ingredients which stimulate fat cell differentiation
It promises to spell the end for push-up bras, padding and expensive silicone implants.
A small tube of cream dubbed the ‘boob job in a bottle’ can increase a woman’s bust size by half a cup, if its makers’ claims are to be believed.
And at £125 for a 100ml pot, it is a far cheaper option than spending thousands of pounds on breast enlargement surgery.
Women using the gel rub it into their chest every day for less than two months, after which, manufacturers Rodial claim, their bust will be firmer and up to two-and-a-half centimetres larger while skin will be less wrinkled.
The cream, called Boob Job and already on sale in John Lewis, contains natural chemicals which supposedly increase the number of fat cells in the breast.
Celebrity devotees of this type of treatment are said to include actress Scarlett Johansson, Victoria Beckham and Kelly Brook.
But while its makers promise it will revolutionise the lives of thousands of flat-chested women, medical experts are sceptical.
Dalia Nield, a consultant plastic surgeon at the London Clinic, said it was ‘highly unlikely’ the cream would increase a woman’s bust size and questioned the amount of information provided by Rodial.

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