How much caffeine can one person take? Starbucks unveils the 1.5 PINT Trenta coffee cup
By DANIEL BATES IN NEW YORK
Last updated at 8:31 PM on 17th January 2011
Last updated at 8:31 PM on 17th January 2011
Super sized: The new 31oz Trenta cup will be available in the U.S. from May - but it's not coming to Britain because there isn't the demand for it
If one cup is never enough, it will be music to your ears.
Starbucks has announced a new super-size coffee cup which is more than one-and-a-half pints of coffee.
The super size 31oz serving is nearly a quarter of a gallon of the black stuff. An imperial pint is a comparatively small 20oz, while its American equivalent is 16oz.
And the Trenta will be 8fl oz larger than the Venti cup for drinks, which currently is its largest size on offer.
Seattle-based Starbucks tested the new extra large size in several U.S. cities last year, and said it was responding to customer demand for larger cold beverages.
But the Trenta will not be introduced in the UK where customers seem content with the current range on offer, the company said.
Starbucks currently offers four sizes for its drinks: the 8oz Short, the 12oz Tall, the 16oz Grande and the Venti which is 20oz in the UK and 22oz in the U.S.
The coffee company was unable to say how much caffeine would be in the super size cup, but given the Trenta has around 300mg when filled with an iced beverage, customers will probably only need that one cup to keep them awake most of the day - and half the night.
The new venture from Starbucks is part of the firm’s attempt to move beyond being a basic coffee chain.
Profits fell a staggering 97 per cent as the economy crashed in 2008, causing it to revamp its business and hire new management.
By the end of last year the tactics appeared to be paying off and profits and revenue had increased by nearly 10 per cent on the year before.
Evolution: The 40-year-old company has launched the new super cup - which is almost a quarter of a gallon - as it also launches a new logo. The different cups show how the company symbol has evolved over the years (left to right)
The name 'Trenta' appears to have been chosen because it is Italian for 'thirty', or perhaps a nod to the Trenta valley in Slovenia.
It will cost 50 cents (31p) more than the Venti.
A spokeswoman for Starbucks in the UK said: ‘We have no plans to introduce the Trenta in the UK as our research shows there is not the demand for it.
‘In the U.S. things are different so it is being launched over there.'
Read more: http://www.dailymail.co.uk/news/article-1347958/Starbucks-unveil-1-5-pint-Trenta-coffee-cup-bid-satisfy-US.html#ixzz1BKktb9JY
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