The Dublin-born designer focused on short dresses. Some of them, inspired by “the Twenties and a hint of rock and roll”, were detailed with shimmering metallic weaves; others featured oversized bows and quilted structured shoulders. Cute sundresses with cut-out panels were printed with florals and finished with metallic embroidery and brocade jackets and gilets had a distinctly biker feel. The palette also seemed to lend itself to a younger clientele, with peppermint and sugar pink on skirts and dresses and jackets in cream and gunmetal grey.Paul Costelloe's label is best known for dressing mothers-of-the bride — but he started off
Costelloe described his customers as “slim, trim and intelligent” — in contrast with New York Fashion Week's celebration of the fuller figure.
However, the designer, now in his sixties, did not entirely forget his loyal fans who go to him for classic coats and serious suiting.