Caution...Bumpy road ahead !!!!

Raising the bra: New 3D Wonderbra advertisement certainly uplifting... but is it a distraction to drivers?  

By OLIVER PICKUP
Last updated at 1:37 PM on 14th September 2010

For male drivers, what is more of a distraction than a busty cleavage? A 6ft busty cleavage on a billboard, perhaps?

Well Wonderbra have raised the bra and yesterday erected a new poster of a 3D busty cleavage near London Waterloo station to promote their new Full Effect brassiere - which should be viewed through 3D specs for best results.

The £28 underwear, which promises to make breasts appear two sizes bigger than they are, could - like the 1994 'Hello Boys' campaign - cause road accidents, the Institute of Advanced Motorists (IAM) has warned.

Extra dimension: Brazilian beauty Sabraine Banado stars in the advert, which looks a lot like Wonderbra's famous Hello Boys campaign in the 1990s

Wonderbra caused a storm when, 16 years ago, they revealed a poster of Czech model Eva Herzigová in a Wonderbra, gazing down at her breasts with the caption 'Hello Boys'.

While it was voted No10 in a 'Poster of the Century' contest, the picture of Herzigová's pushed-up assets was blamed for dozens of road accidents.

The latest poster for Full Effect, 'Wonderbra's best cleavage enhancer to date', is 20ft wide and stars Brazilian model Sabraine Banado, but could be more of a distraction, said Vince Yearley, a spokesman for IAM.

Boost: Models Elle Dible (left), Natalie Brown (centre) and Louise Dainton help launch Wonderbra's new Full Effect bra, with its first ever 3D billboard in central London

Read more: http://www.dailymail.co.uk/news/article-1311856/New-Full-Effect-3D-Wonderbra-advertisement--distraction-drivers.html#ixzz0zVZBQs5g